https://www.podomatic.com/podcasts/smallbizaimarketing en-us Podomatic RSS Generator Wed, 09 Sep 2026 20:52:16 +0000 ai, ,marketing,Business,Marketing,Melbourne Copyright 2026 Dan MacInnis - Small Business Customer Centr The best brains in the room, and one of them better be yours episodic false no https://assets.podomatic.net/ts/e2/58/c4/c99862eb4e61323f/1400x1400_17868557.png https://www.podomatic.com/podcasts/smallbizaimarketing Dan MacInnis - Small Business Customer Centr Small Biz AI Marketing is the podcast for Australian small business owners who want AI to do real marketing work, not just make noise. Hosted by Dan MacInnis, strategic marketer with 25 years and 500+ small businesses behind him, each episode takes one job you're already doing (emails, blogs, quotes, follow-ups, social, your CRM) and shows what happens when AI takes it on. Real accounts, real results, and the bits that went wrong. No tool hype, no jargon. Every episode ends with one prompt or template you can use the same day, free at smallbizpromptshop.com.au. If you run a trade, a clinic, a firm or a shop and you've wondered whether AI is worth your time, this is where you find out. Twenty minutes, every fortnight. From Small Biz Prompt Shop. Small Biz AI Marketing, Episode 1 - Easter weekend: how playing with ChatGPT turned into a system that knows my business 1 1 full https://www.podomatic.com/podcasts/smallbizaimarketing/episodes/2026-09-08T17_03_17-07_00 https://www.podomatic.com/podcasts/smallbizaimarketing/episodes/2026-09-08T17_03_17-07_00 Wed, 09 Sep 2026 00:03:17 +0000 2026-09-09 2026-09-09 https://www.podomatic.com/podcasts/smallbizaimarketing/episodes/2026-09-08T17_03_17-07_00 Dan MacInnis - Small Business Customer Centr 339 false Host: Dan MacInnis, Small Biz Prompt Shop Runtime: short episodes, 5 to 10 minutesDan spent a long weekend playing with ChatGPT. A trip, a few personal questions, then the moment she learnt to ask properly. Eighteen months on it's a system that puts the best brains in the world to work on her business, on her terms. This is how it happened, and how to start yours this weekend.In this episodeThe weekend it started: a trip, a conversation, and the first answer that was actually usefulWhy the answers got better when the question changed, not the toolFrom one-off answers to a workflow, and what broke along the wayThe harness: one setup that tells every AI who you are, who you serve, what you sound like, and what success means for youFlatpack versus custom made, and why custom made starts with measuring your own businessThe opportunity for a small business, and the catch: the best brains in the room, and one of them better be yoursYour homework: one question, three rooms, this weekendDo this this weekendTake one real question about your customers. Ask it in ChatGPT, then Claude, then Copilot. Same question, three rooms. Write down what each did well. Don't buy anything.The customisation interviewThis is the template Dan talks about: instead of explaining your business to an AI every time, get it to interview you once, then keep the result. Paste this into Claude or ChatGPT, answer the questions one at a time, and save what it writes at the end. From then on, paste that file at the top of any prompt.I want you to build a context file for my business so that every time I work with you, you already know me. Interview me. Ask one question at a time and wait for my answer before asking the next. Twelve questions maximum. Cover: 1. What my business does, in plain words, and who it's for 2. The moment a customer usually comes looking for a business like mine, and what they're worried about right then 3. Three phrases my customers actually use when they talk about the problem (not marketing words) 4. What makes us the better choice when everything else looks equal 5. How I'd describe our tone in three words, and one example of something we'd say 6. Three words or phrases we would never use 7. What "good" looks like for a piece of marketing: what the customer should feel or do afterwards 8. What success looks like for me personally in this business, beyond revenue 9. The decisions I always want to make myself, and the ones I'm happy to hand to a process 10. Anything about my industry, location or rules that you'd need to know to not embarrass me 11. One thing I'm proud of that I never manage to say out loud 12. Who I am: my role, how long I've done this, and what I'm trying to protect Keep the questions short and don't explain them. If an answer is vague, ask one follow-up, then move on. When we're done, write it up as a context file of no more than 400 words, in my words not yours, with these headings: Business, Customer, Voice, Never say, What good looks like, Success for me, Decisions I keep, Must know. Then tell me the one question you'd still want answered.How to use the file: save it as a note or document. Paste it at the top of any prompt, or set it as a project or custom instruction if your tool supports that. Review it every quarter and retire anything that's no longer true.Small Biz Prompt Shop: smallbizpromptshop.com.au for free training and resourcesAI quiz: smallbizpromptshop.com.au/ai-quizNext episode: Three rooms, one question, run live on air Host: Dan MacInnis, Small Biz Prompt Shop Runtime: short episodes, 5 to 10 minutesDan spent a lon...